Costa Rica will show international buyers quality and innovation of its products through webinars

San Jose, August 14, 2020. The most important event in the Costa Rican goods export sector brings more news. Apart from being a 100% virtual and free event, BTM 2020 will show international buyers the best of the national offer and its innovative processes through a series of webinars, taught both by officials from the Foreign Trade Promoter (PROCOMER) and of entrepreneurs in the export sectors.

The webinars will be given according to the interest of each region, on topics such as: supply, seasonality, varieties and Brix degrees of fresh products; how to intelligently buy Costa Rican products according to world trends; FAI AS9102 as a powerful tool for the management of the value chain (Consorcio Costa Rica Aerospace Cluster -CRAC-); Costa Rica as a sustainable and profitable supplier for the manufacture of medical devices (Consorcio CR Med Supply); innovation in the food industry: demand for new markets, new normal and post Covid-19 products; packaging trends; among others.

“We continue to export high value-added products that reflect the innovation capacity and quality of Costa Rican companies. In this new edition of the BTM, international buyers will find a wide range of innovative products with which we want to continue positioning Costa Rica in the restructuring of global value chains. This virtual business conference is one more example that Costa Rica continues to be a strategic ally for investing, establishing and expanding businesses,” said Minister a.i. of Foreign Trade and President a.i. of the Board of Directors of PROCOMER, Duayner Salas.

For his part, Pedro Beirute, General Manager of PROCOMER, added that the training component has always been an essential pillar within BTM, so this year apart from training the exporter through the BTM School, he also opted to provide extra value and develop a robust webinar program to the other great protagonist of the BTM, the buyers.

“This webinar program has the main objective of awakening greater interest from international buyers in our offer, based on the content that is going to be exhibited, which aims to highlight the characteristics of Costa Rican products that make us differentiate ourselves from the rest of the world. On the other hand, it allows the business meetings to be made more efficient, because the buyer would already enter the meeting knowing in advance the competitiveness variables of each of the sectors,” said Beirute.

About BTM

The Buyers Mission -BTM for its acronym in English- is the most important business conference in the Central American region that, after 21 face-to-face editions, this year will be held totally virtual. On this occasion, the participation of 400 exporters from the agricultural, food and specialized industry sectors is expected, as well as 200 buyers from more than 20 countries in Asia, Europe and America. The event will take place from October 5 to 23.

As in the face-to-face editions, at BTM 2020 there will be virtual one-to-one meetings between exporters and international buyers. In addition, the event will have a virtual showroom in which 300 companies will have the opportunity to show their products and added value in greater detail such as quality, safety, sustainability certifications, etc.

Registration for exporters is open until August 21 and for buyers until August 31, on the platform available on the website www.btmcr.com.